WineTown events in Florence

written by Tiana Kai
winetown events in florence

WineTown Florence Opening Night

WineTown is back in Florence this weekend and thanks to Studentsville I won two tickets to last night’s inaugural event and two WineCards for all weekend festivities. A photo of me enjoying wine, chocolate truffles and a cigar in Lucca was the winning image of the “I Love WineTown” contest they had on Facebook. 🙂 I guess it pays to be a glutton.

WineTown kickoff

The inaugural event was at LOFT E’ which is known to throw some chic events in Piazza del Carmine in San Frediano. There were top chefs cooking and serving all of us hungry winos. My favorite (above image) was fried lampredotto (cow stomach) topped with patè, the real deal.

Elisabetta Rogai at WineTown

A nice treat was art work from Elisabetta Rogai who paints with wine! The pieces were gorgeous—something I would love to hang on my wall. Even more interesting is the fact that as the wine on the canvas oxidizes the color darkens and changes over the first two years. The artwork is basically ‘alive’, so cool. Small world because my husband has known her for years, so it was very nice meeting her.

WineTown lowdown

This weekend marks WineTown’s fourth year in turning the streets and piazzas of Florence into one huge wine bar. This year there will be beer, which will be a great new addition. I love artisan Tuscan beer!


You will need to get a WineCard in order to participate in the wine fun! One card runs €15 for 5 tastings on Friday night and if you renew your WineCard for Saturday it’s €10. Look for them at any palazzo where the event is taking place.

Full program

Besides the abundance of wine events all throughout town there are also free events all night: WineTown concerts and WineTown performances. Unfortunately those links are all in Italian, but you can get a gist of what you may want to check out. 

Get social

You may be asking “is there an app for that?” well yes, yes there is a WineTown app! You can check out all the wine ahead of time and see which piazza/palazzo you want to visit based on the wine and beer list, pretty cool, giving you no reason to be disappointed.

Follow WineTown on Twitter, Facebook and check out their site for more details. Don’t forget to follow Studentsville on Twitter and Facebook for all Florence events, tips and great apartments!


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Cat of Sunshine and Siestas May 19, 2013 at 10:24 pm

Hooray you won! I’m sure it was even better than you recount!

Tiana Kai May 20, 2013 at 10:36 am

Haha, I won all three days of tickets, but since I had weekend plans in Venice, I gave the Friday-Saturday tickets away. I wanted to win the inaugural private event! Eye on the prize. It was great, tried a few types of wine and interesting food.

GlobalGrasshopper May 24, 2013 at 12:22 am

Your posts really make me miss Italy! 🙂

Tiana Kai May 24, 2013 at 2:30 am

Be on the look out for some great blog tours, I’ll be in Cesenatico this weekend with about 30 bloggers. Let me know if you pass by Florence!

Agness May 24, 2013 at 6:10 am

Although I am not a big fan of alcohol, I wouldn’t say no to Italian wine :)))

Tiana Kai May 24, 2013 at 8:41 am

Haha, smart lady! 😉

Top 5 Things To Do in Florence, Italy - Eating Italy Food Tours June 26, 2013 at 4:49 pm

[…] cured meats and cheeses or pasta or anything really) is always best when washed down with some fine Tuscan wine. The area around Tuscany bursts with vineyards, and while in Florence you must not let their […]


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