How My Grandfather Inspired A Featured Instagram Hashtag

written by Tiana Kai

Instagram hashtag

Instagram featured a new hashtag that completely made my day today! They featured a new hashtag that I started last year about things that are not so new.

#Notmynonni

What the heck is #notmynonni?

First off, what’s a nonni!?

Most of you reading this know a thing or two about Italy, but in case not, a nonni is something that everyone in the world has—grandparents.

Italy is covered in nonni. They led the fabulous life decades ago and thanks to them many families today have a 2nd or 3rd house or a business to pass on to their grandkids. This is called the nonni economy.

Let’s move on from economics. The point is that they’re alive and kicking—doing their own grocery shopping, walking their dogs… and I’m here to capture each nonni moment through my lens.

How #notmynonni started

Ray Milici in Hawaii

Grandpa Ray and me in our backyard in Hawaii

After moving to Florence two years ago I started taking photos of old people. They’re too cute to resist. Who doesn’t like old people?

Soon after, my grandpa passed away and I started to think of him whenever I would spot a nonno. He was raised in New York by his two Sicilian parents and was completely obsessed with anything and everything Italian.

He couldn’t speak Italian and visited Italy only once on his 80th birthday, but it was one of his favorite topics. So, the @notmynonni account is in loving memory of my grandpa Ray Milici or in Sicilian, Rosario Biagio Milici. A family man, an ad man, an Italian.

I post at least one nonni shot a day, hoping to spread the love and make people smile with the tenderness displayed in the photos.

Not my nonni

Instagram hashtag

Not my nonni

Instagram hashtag

Instagram’s Featured Hashtag

Instagram blog post about nonni

After a few months the hashtag caught on and people started going crazy over it. People would tag @notmynonni on other peoples’ photos and even share their personal family stories with me. That’s when I knew they enjoyed this photography project and were happy to join in the hashtag.

Last week I received an email from Hannah at Instagram saying that they wanted to feature the #notmynonni hashtag on their Instagram account and blog. I was so happy that they found the hashtag as endearing as I do. So, thanks Hannah and everyone at Instagram!

The account was anonymous and only a few people knew that I, @tianapix, was behind it all. All I hope now is that the hashtag doesn’t get too bombarded with spam shots, so please be kind to the tag.

Follow along on InstagramFacebookTwitter, and Pinterest.

Have you seen this Instagram hashtag before?

Share this post and pin those nonni!

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13 comments

Cat of Sunshine and Siestas June 15, 2014 at 4:33 pm

I love this. European grandpas are the greatest, and the Spanish abuelitos are pretty darn adorable!

Reply
Tiana Kai June 15, 2014 at 11:40 pm

Abuelitos are adorable! 🙂 Lots of love for the nonni.

Reply
instagram followers June 17, 2014 at 10:12 am

[…] Don’t forget to check out check out my side photography project—@notmynonni—that Instagram featured! […]

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Kaley June 19, 2014 at 12:26 am

I was really happy to see this!

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Tiana Kai June 23, 2014 at 8:56 am

You’re so sweet, thanks!!

Reply
flavorverse June 26, 2014 at 12:01 pm

I remembered this. This was not just fun, but a good thing to do as well. We’d do well to remember our nonnas and nonnis 🙂

Reply
Tiana Kai June 26, 2014 at 2:56 pm

Yes, you can’t go wrong with the nonni!

Reply
Instameet Berlin June 27, 2014 at 11:11 am

[…] I go I wanted to send another big thank you to Hannah from Instagram for publishing the Notmynonni feature during the weekend! It was emotional to see and meet many @notmynonni lovers in Berlin while it was […]

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Old People Are Cute - Get Stuff Done August 10, 2014 at 12:41 am

[…] for a long time now. #notmynonni is a photography project I started last year. Here’s the whole backstory, but for now I’m done for the day since I FINALLY published my first article featuring the […]

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The Florence Music Festival 2015 March 5, 2015 at 5:51 pm

[…] adored opera since I was a kid, maybe my grandfather‘s passion wore off on me, so I’ve been lucky enough to see many performances and am […]

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track instagram April 22, 2015 at 6:14 pm

[…] build relationships and stay top of mind. Marketing, after all, is just top of mind awareness. My grandpa would be proud, he was an Ad […]

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Instagram Love | 10 Favorites in Italy. - A Merry Feast October 7, 2015 at 6:26 am

[…] based on her love of older Italian people she would see as she lived + traveled around Italy, and in honor of her grandfather. A fun interactive project, check out the #notmynonni hashtag to see how Tiana has inspired so […]

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Instagram Stories Update - Benefits and Challenges August 3, 2016 at 6:55 am

[…] where I lived for three years – like @notmynonni and dozens of hashtags relating to Italy. Instagram featured me too, which was pretty […]

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