The cronut, America’s newest obsession {recipes}

written by Tiana Kai
cronut soho nyc

Oh America, you are so good at remaking things over and over again—making something old look and sound and maybe even taste new. This is what creates new trends and crazes. In this case it’s what has given birth to the cronut!

What’s a cronut?

What the heck is a cronut? I first saw a cronut yesterday on Instagram thanks to @TuscanCook. I joked by commenting on his picture asking if it was “crack plus a donut?” He had to enlighten me and share the newest, hottest dessert craze in Soho New York America…

Croissant + Donut = Cronut. Whaaaa?

They are sheeted pastries that are fried like doughnuts and rolled in maple sugar. Oh, but it gets better because they are then filled with a Tahitian vanilla cream. Some get a rose treatment which includes a rose glaze and rose sugar. Others have a lemon zing and so on… I will take any which one!

Chef Ansel of the now infamous Soho Dominique Ansel Bakery is the inventor of these crack pastries and makes 200-250 a day, which sell out within a few hours. I mean even Anderson Cooper loves ’em!

Cronut craze

The cronut bakery, Soho

Well, I want one and apparently so does everyone else. There are reports of scalpers waiting hours in line (starting at 5.30am, doors open at 8am) to buy them at 189 Spring Street and resell the $5 cronuts for $20+ on the streets or through Craigslist. Lovers of this new fad have even formed a cronut movement. So, it really is crack! Soon there may be AA meetings dedicated to cronut addiction. UPDATE: The price has now reached $50 a cronut on Craigslist. 

DIY cronuts {recipes}

Pillsbury cronut

Since I won’t be in Soho anytime soon, I may just try and make them myself. Plus, I dislike Italian croissants, so I clearly need an alternative.

Check out Edd Kimber’s The Boy Who Bakes recipe and Pillsbury‘s 6 step recipe. Hopefully, I can find all the necessary ingredients here in Florence.

Just keep in mind that Chef Ansel might get pissed off if you try to ripoff his beloved new nomnom treats. So, make them and eat them, but don’t sell them!

Are you as interested as I am to try a bite of this new obsession?

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Niccolò Brogi June 9, 2013 at 12:42 am

That’s amazing.

Tiana Kai June 14, 2013 at 10:31 am

We should try to make these… and then sell them for € 30 to the tourists.

Niccolò Brogi June 14, 2013 at 4:30 pm

I concur.

geewhizzwow June 29, 2013 at 5:38 pm

I’m scared , the crack of donuts. I will just paste the dough
straight to my azz and just skip steps

Italian croissants suck January 30, 2018 at 7:26 pm

[…] only thing I like about Italian croissants is the cappuccino! Now if only they would start making cronuts, then I wouldn’t mind as […]


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